Good Read

Name of the Book:“Jugaad Innovation- A Frugal and Flexible Approach to Innovation for the 21st Century”

Author: Navi Radjou, Simone Ahuja, Jaideep Prabhu

About the book: As the name suggests the book “Jugaad Innovation” published by Random House India primarily focus on new approach to frugal and flexible innovation. The authors emphasis that companies which adopt jugaad innovation stand the best chance to succeed in hypercompetitive world. Whilst grassroots entrepreneurs across India have been the traditional practitioners of jugaad, the authors argue that Indian companies must also adopt the jugaad principles to innovate frugally and flexibly in today’s fast-paced economy. The book shares many untold stories of resourceful jugaad entrepreneurs and innovations across India and how to bring the jugaadmindset and practices to the corporate organizations.

About the author: Simone Ahuja, JaideepPrabhu and NaviRadjou bring a varied and rich set of personal and professional experiences to bear on this project, including academic, consulting, business and media acumen.

NaviRadjou, an innovation and leadership strategist based in Silicon Valley is a Fellow at Judge Business School, University of Cambridge, and a World Economic Forum faculty member. Most recently, Navi served as the Exec Director of the Centre for India & Global Business at Cambridge Judge Business School.Navi has consulted with leading organizations―including Ernst & Young, GM, Hitachi, IBM, Infosys, Microsoft, Procter & Gamble, SAP, TCS, and Wipro. He has been named by BusinessWeek as an ‘expert in corporate innovation’.

JaideepPrabhu is the first Jawaharlal Nehru Professor of Indian Business and Enterprise and Director of the Centre for India & Global Business at Judge Business School, University of Cambridge.With specific research interests in marketing, innovation, strategy and international business, he studies various cross-national issues concerning radical innovations in sectors such as e-commerce, banking, pharmaceuticals and biotechnology.His work has been published in the Journal of Marketing Research, Journal of Marketing and has been profiled on BBC News 24, The New York Times, MIT Sloan Management Review, BusinessWeek, and The Economist amongst others.

Dr Simone Ahuja is the founder and principal of Blood Orange, a marketing and strategy consultancy with expertise in innovation and emerging markets.  The company creates related multimedia products including video to help clients share knowledge quickly and effectively.  Blood Orange uses agile and cost efficient production processes built upon principles learned while working in India, including jugaad.Simone has served as an advisor to the Centre for India & Global Business, University of Cambridge and an Associate Fellow for the Asia Society, NYC.

New Book Launched

Name of the Book: “All you want to know about PATENTS”

On the occasion of International IP day on 26^th April, Origiin IP Solution LLP Bangalore, has launched a book named “All you want to know about PATENTS”. The book which is a compilation of various articles published from Origiin IP Solution aims to provide a clear understanding of patents and highly relevant matters of patent. This book emphasis on how IP protection is critical in fostering innovation. It covers some of the simple yet relevant topics like importance of patent search, compulsory licence, how to minimize patent infringement, where to file your patent etc.The book is designed to be accessible and readable for IP professionals in the industry as well as to students who would like to explore the area IP. We hope everyone would enjoy the reading and reap the benefit out of it.